Relay PublishThe short answer
Check handles for each network and separate a written credit from a native mention or collaboration. Preserve necessary information in the wording, then review how it appears in the final publication.
1. Ask for the exact identity on each destination
For a creator, brand or service provider, keep their public name and the profiles they want to use. One person may have different handles on different networks. A quick search for a similar name is not enough to establish that an account belongs to them.
For a campaign, have this list confirmed before publishing. Do not invent a missing account to make captions uniform. If the person does not use a network, a clear written credit may be more honest than a false mention. Check spelling inside the video as well as in the post caption.
2. Separate a credit, mention and collaboration
A credit explains a contribution. A mention may connect text to a profile through network features. A native collaboration follows another workflow with its own options. These elements can complement each other, but none should be assumed present simply because another one was copied.
YouTube describes a mention workflow that includes selecting a channel after typing its name or handle. This is a reminder that plain text containing @ is not a universal guarantee of an account association. Relay does not promise to recreate native invitations or collaborations from the source post. Check those separately when they matter to a partnership.
3. Keep credits understandable without a link
Write the role and name when they explain the contribution: editing, filming, music or a partnership. A sequence of unexplained handles can become unclear after adaptation. Credits and permission to use content remain separate checks; one does not remove the need for the other.
“Editing: Atelier Rivage” remains understandable even if the team has no channel on the destination. A mention can be added where its profile exists, after checking, without inventing an identical handle everywhere.
The caption adaptation guide helps preserve information that must not disappear when wording is shortened.
4. Check the versions before sending
Review prepared text for each network and names appearing in the cover or subtitles. Writing assistance may shorten a sentence without knowing a partner’s exact list of profiles. Use approval for important content rather than assuming every handle will be guessed correctly.
Also check music credits when a track requires particular information. Do not replace those details with a shorter hashtag. Clear, faithful wording matters more than captions looking identical across every network. A polished sentence is not better if it removes the explanation of who contributed to the work.
5. Open the publication and test the association
On the destination, read the credit and test a mention when it is intended to lead to a profile. Check that the displayed account is the expected one. Receiving or missing a notification does not confirm every element of the publication; notification rules can vary.
Relay groups text and tracking to reduce repeated copying, without guaranteeing transfer of native social features. The public app is in preparation. Join the waitlist to discover an iPhone workflow that simplifies distribution while keeping the correct people and credits at the centre of the content.
Put this into practice with Relay
Choose an authorized Instagram source, your destinations and whether to approve each video before publishing. Check compatibility before joining: the public iPhone app is in preparation.
Before you move on
- Confirm profiles for each network.
- Distinguish credit, mention and collaboration.
- Keep essential names and information.
- Check the final account association.
Official references
Platform rules can change. Check these sources for eligibility and technical constraints.
Practical guidance, not a promise of reach. Examples are illustrative. The Relay Publish public app is in preparation; platform access and permissions remain required.