Relay PublishConnect the Threads profile.
Use the official authorization screen and check the identity returned in Relay. Your intended destination must be the profile that is actually connected.
Your Instagram publishing workflow
Instagram to Threads: adapt your video and caption
A video can move from Instagram to Threads, but its long caption may not work unchanged. Keep the important message and make the destination profile unmistakable.
What is different here?
Threads has its own connection and publishing permissions. Connecting Instagram alone does not authorize publishing on your Threads profile.
Integration present in Relay. The public iPhone app is in preparation; platform eligibility and permissions remain required.
Add Threads to your workflow.
Select your professional Instagram account as the source and the Threads profile as a destination. You can choose Threads without adding a Facebook Page.
Keep the message understandable.
Relay adapts the caption when destination limits require a shorter version. The original remains accessible. Review essential information, mentions and links if you choose approval mode.
Track this outcome separately.
The Threads post has its own status. Check the text actually sent and open the available final link before treating the workflow as complete.
A concrete example
Same content.
A distinct destination.
A Reel explains a method in several steps. On Threads, keep the central idea and a relevant invitation to respond instead of a context-free hashtag list. Adaptation does not guarantee engagement.
What to check
Access depends on Threads permissions and accepted media. Counters differ from Instagram’s. Unavailable data should not be interpreted as zero.
Read the detailed preparation guideUnderstand the full workflow.
Automatic reposting on iPhone · Integration status · Required permissions
Relay Publish
Keep your idea. Adapt its presentation.
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